DIPLOMA IN DIGITAL MARKETING- 025

rch Engine Optimization (SEO) What is SEO? Types Of SEO? How do Search Engines work? Keyword Research & Planning How to do a detailed SEO Audit? On-Page SEO Off-Page SEO Technical SEO Local SEO E-Commerce SEO SEO for Bloggers SEO for YouTube Live Projects Case Studies Understanding Google Ads Creating Google Ads Account Understanding & Creating Search Ads Understanding & Creating Display Ads Understanding & Creating Video Ads Understanding & Creating App Install Ads Understanding & Creating Shopping Ads Remarketing Concepts & Funnel Creation Landing Page Creation for Ads Live Projects Case Studies Search Engine Marketing (SEM) Content Marketing Understanding Concepts Of Content Marketing Understanding AIDA Model Creating Buyer's Persona Understanding Buyer's Journey Creating Content Calendar Live Projects Case Studies Introduction to Social Media Platforms i.e. Facebook, Instagram, Twitter Etc. Setting Up Professional Pages On Social Media Platforms Best Practices For Posting Content Hashtag Research Creating Content Calendar Automation in SMO Live Projects Case Studies Social Media Optimization (SMO) Introduction to Facebook, Instagram, Twitter, LinkedIn Ads Setting Up All Advertising Accounts Understanding Campaign Objectives Creating Creatives Using Canva Targeting Right Audience in SMM Understanding Budgets & Bids Understanding Various Ad Placements Remarketing in SMM Understanding Social Analytics Live Projects Case Studies Social Media Marketing (SMM) Understanding ORM & Its Importance Measuring Customer Sentiments How to Deal with Unhappy Customers? How to Convert Happy Customers into Brand Advocates? Understanding Social Listening Case Studies E-mail Marketing What is Copywriting? Difference Between Copywriting & Content Writing Understanding Copywriting Models Copywriting Tools Tips & Tricks For Copywriting Live Projects Case Studies